One of my primary jobs at Carney + Co was working on graphics for Wolf Furniture. I would adapt text and images from their current television campaign into homepage graphics for their website, as well as marketing emails, social media graphics, and web ads. I also worked on projects for Hidden Valley Resort, Phillips, Highland Tank, and Astrobotic. Each project required me to maintain good communication and relationships with their teams, maintain digital catalogs of assets, and adhere to existing style guides.
Metropoloy is an iOS game we were working on internally at Carney + Co. We wanted to make something that could be played asynchronously, and one of our interns came up with the concept behind it. I did get to playtest it, as well as working on the UI screens and graphics for it.
Icons for Astrobotic payload types.
We were working internally on an iOS game called "Burger Me". It did not make it to the playtesting phase, but I did create some vector graphics for it.
Mobile offer for Wolf Furniture
Carney + Co was considering a rebrand with new logo around the time I finished up there. I wasn't able to really see this project through to completion, but I do still like the sketches. Our office featured a fairly prominent taxidermied crow, and it felt right to include him.
Web ad for Wolf Furniture. Many of these ads legally required a large amount of text, set above a certain size.
Some of our team presented at Steel City Ruby, and we all agreed that particular conference name sounds like an 80s metal band. I drew our mascot here, who we named Scope Creep, and another designer provided the text and ruby behind him.
Web ad for Wolf Furniture
Mobile offer for Wolf Furniture. This one was intended to work well as a template for future offers.
We had an incident with some raccoons who had found their way into the back rooms. We also wanted a fun 404 page, and I drew these raccoons in the server room.
Homepage graphic for Wolf Furniture
Homepage graphic for Wolf Furniture
Table design for Hidden Valley Resort. I am super interested in designing things like tables and forms that are often overlooked. Taking the time to design them well can improve a user's experience so much.
Design concepts for a new Hidden Valley Resort website. I worked with a team to create these layouts, organize our assets, and contribute to their new style guide.
Hear Me was a grant-based project through Carnegie Mellon University that amplified kids’ voices using media and technology. When I started there, we had a logo and a neglected website. As the only designer there, I was quickly tasked with coming up with fresh branding, creating all kinds of collateral within it, and communicating these new brand guidelines to the rest of the team. I worked on everything from billboards, to temporary tattoos, to installation art, to training manuals. We also created a brand new website to appeal more to older kids.
Hear Me 101 is a social advocacy video program that the Hear Me project brings to schools. Prior to this project, I created and edited long manuals for Blue Cross Blue Shield's Explanation of Benefits, and Highland Tank's product lines.
There's a lot of background information required when teaching video, and we created this 180 page manual. I used existing imagery and style guides from our recent rebrand to create layouts that were cohesive with our website and other marketing materials.
As the project grew, we needed icons to use for different branches.
When you picked up the can on a string (well, a cable) you could press the button to hear a kid tell you the story behind their artwork.
I worked with a team to create these installation pieces, and to make sure that they adhered to our style guide.
I created this one sheet to use for donor meetings, and it needed to pack a lot of information into a small space.
I created these t-shirts for our team, and we later gave some away at events.
I created a template that we could use for bus shelter signage. For text-only stories, I would lay out a quote like this.
This illustration was created as a layout for a larger installation. Kids' artwork would go in each of the empty boxes, and would be grouped together around common themes. The cans would play recordings from those kids.
Original Hear Me homepage
Redesigned Hear Me homepage
These other freelance and contract projects were tougher to wrangle into categories. They include posters, spot illustrations, icons, figure drawing, logos, and at least one graphic that I can only describe as nonsense. I love illustration of all kinds. If I was stranded on a desert island (that somehow also had electricity, I guess?) and could only choose one program, it would be illustrator. I like to work in traditional media as well as in digital. Sometimes a project calls for a screenprint, a hand drawn element, or a lino block print.
Graphic based on a White Wives lyric, for fun.
My friend Phil refused to wear a full cage for hockey, even though I warned him. I made him this commemorative graphic in the hopes that he would pay more attention to his cartoon self.
Graphics for Denis Leary
Poster design for Setting Limits, Breaking Boundaries. This was a film series we curated based on films with limitations.
Hand lettered poster for a festival in London
Poster for a fictional series, wherein writers would list their dream acts and locations, and artists would create posters for the hypothetical shows.
A friend organized a screening of UHF, and tapped a few artist friends to create posters for the event.
Spot illustration for an article in The Runout on the price differential in merch at punk shows versus metal shows.
I did a doodle-a-day project called "Everything Gets Eyebrows." I haven't gotten around to digitizing the entire series, but some are available on instagram, and I made a few zines.
The zines
I wanted to do a bit of a retro sci-fi vibe for these episode posters. It was a fun exercise in picking a moment that really summed up a particular episode.
Proposal for a book cover. They asked for a rabbit smoking a cigarette, and I think I delivered.
Artcrank asked me to create a poster based on bicycling that could be screenprinted, and I gave them Girl Gang.
Banner for a farmer's market
This was a practice project. I happened to have a Rolling Stone laying around with these guys on the cover, so I made digital portraits of Green Day to work on illustrating faces.
Spot illustration of a phone my kids would never recognize. This was an illustration test for another job.
Logo design for a blog
Button pack for an event
Logo for our local baseball league
New logo for newborn photography
Phenomenauts show poster
Of course I have an entire section devoted to shirt designs. It comes up often as freelance work, and I’ve also just done a number of merch designs for personal projects. These are some of my very favorites.
Twenty One Pilots. The brief mentioned that the band loved hidden messages, and I used Braille in the design of this one.
Pinhead Gunpowder
Minimum wage, maximum damage
Mixtape for Green Day
The Frustrators have a song about a brown Mercury Comet, and I used that as the basis for this t-shirt graphic. Everything was hand-drawn then cleaned up digitally.
The Cover Ups
Jello Biafra
Our first year of ice hockey, the only stat we claimed first place for was penalty minutes.
Slothcore. Live slow, die whenever. (Live fast, die young seemed like too much pressure.)
I took a conference talk that I gave in Cleveland, Ohio and turned it into a book called Punk Rock Entrepreneur. My publisher liked the idea of having me do the cover design and interior illustrations, and although it was a huge undertaking, so did I. One project always leads to more, and I ended up designing and screenprinting a poster for my book launch party / punk show, as well as a t-shirt to sell. Because I’m always interested in process, I included some concept sketches for the cover here.
I have written a second book based on a conference talk, which will be out next year, and the cover is still a work in progress.
I have run my own photography business since 2007, and last year we built a studio. Well, someone else built the outside of it, but we did build out the interior rooms, staple in insulation, wire outlets, and hang drywall. I am not afraid to do things that are outside of my job description. I’ve done branding work, product shots, documentary work, and video projects. Video work can be seen here.
The studio
Product shot for Heinz History Center
Branding portrait
Product shot
Interior shot for studio tour
Environmental portrait
Food photography
Behind the scenes branding shot
Environmental portrait
Food photography
Branding shots for studio tour
Snowglobe portrait session
Behind the scenes branding photo
Cute dog. Aww.
Product shot for Heinz History Center
Product shot
A large part of my web work has been for my own websites, but I do have a few for other companies here. I started a lot of years ago building my own site in a text editor, then came iframes and divs, then CSS and CMS systems like Wordpress. I designed this website you’re looking at right now, with some help from the Squarespace framework.
My primary website for Caroline Moore Photography
Internal page for Wood and Wire Studio, the branding and product photography end of my business.
Internal page for Caroline Moore Photography
Internal page for Caroline Moore Photography
Homepage for Jefferson Regional Medical Center. I was tasked with redesigning their website, and I built it out with CSS and HTML, using some ASP to dynamically populate content. It was a huge undertaking, that required lots of meetings with every department.
Website for Hidden Valley Resorts, which I worked on with the Carney + Co crew.
Website for Hidden Valley Resorts, which I worked on with the Carney + Co crew.
Hear Me site, before we rebranded for an older audience.
Hear Me site
Hear Me site after our rebrand
Hear Me site homepage
Hear Me site
Homepage for my writing site, I have too many websites.
Internal page for my writing site
A Bit About Me
Experience
I’ve created minimalist icons for space programs, 8 bit art for games about hamburgers, colorful installations to help kids’ artwork shine, and swag for dev conferences that look like 80s hair metal tour shirts.
I’ve been working in photography and design since 2004, in nearly every kind of work environment. I love being part of a team, but also have experience with handling projects on my own. I’ve created visual brands, and communicated guidelines for others to to apply that brand.
Speaking and Writing
My favorite thing that I’ve published so far is a book called Punk Rock Entrepreneur. I did the cover and interior illustrations for it, and had a book launch and a baby in the same year. I’ve also published theses on Raphael’s papal portraiture and Buddhist transitive states, and have new writing out this year on the four day work week and hustle culture.
I’ve spoken at conferences from Seattle to London, and you can watch a few of those below. I spent several years being involved with WMC Fest, so in addition to speaking there, I also organized a squad of photo and video volunteers to cover the event, and competed in Ink Wars.
Personal Stuff
I live in Brownsville, Pennsylvania (the header image is the view from our yard), and have two sons (John and Henry) and a cat (Kiki).
I play violin with the Washington Symphony Orchestra, our local amateur symphony. I also play a bit of piano, guitar, and clarinet, and once learned to play the mandolin to get out of singing an especially dull alto part in choir.
I knit and crochet, and have attempted pandemic gardening but not sourdough making. I am frequently bested at Wordle by my own mother.
Caroline Moore likes to talk.
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Burnout and the Cult of Busy
Open Source & Feelings, Seattle
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Punk Rock Entrepreneur
Weapons of Mass Creation Fest, Cleveland
watch it -
Caroline Moore and Nick Disabato
Go Media Podcast
listen -
Deconstructing Your Excuses
Dare Conference, London
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Burnout and the Cult of Busy
Heartifacts, Podcamp Pittsubrgh
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Get Some Perspecitive, lightning talk
Midwest UX, Louisville
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Design for Nonprofits
Student Conservation Association, Pittsburgh
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Introduction to Print Design course
Chatham University, Pittsburgh
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Web Usability and You, lecture
Waynesburg University