Services 2 — Caroline Moore

Trying to pick the greatest hits from almost twenty years of work isn’t easy.

I tried to pull the most relevant things, but if there’s something you’d love to see that I haven’t included, let me know. I likely have samples.

Design

Just about everything here incorporates some design, but other sections are more illustration based, or focus more on traditional media. These are things that mostly showcase design work.

Home page redesign for Jefferson Regional Medical Center

Hear Me installation that paired kids' artwork with audio of them explaining it. You could press the button, then listen through the can on a string.

Poster design for Setting Limits, Breaking Boundaries. This was a film series we curated based on films with limitations.

I pivoted from primarily weddings to mostly newborn photography, and thought that required a little rebrand.

Our local youth baseball league needed an update for their logo

Hear Me was a grant-based project through Carnegie Mellon University that amplified kids’ voices using media and technology. When I started there, we had a logo and a neglected website. As the only designer there, I was quickly tasked with coming up with fresh branding, creating all kinds of collateral within it, and communicating these new brand guidelines to the rest of the team. I worked on everything from billboards, to temporary tattoos, to installation art, to training manuals. We also created a brand new website to appeal more to older kids.

Icons and other Illustrations

Icons are tough, but fun. Trying to pare something down to the simplest representation possible, while still being instantly recognizable is a challenge. This section also includes some spot illustrations and small graphics, which have a similar need to communicate a topic, but allow you more lines to do it with.

I worked with another designer to create these icons for different payload types that Astrobotic would be sending to space.

Logo for the Think Wireless blog

Shirts

Working freelance, I’ve made a lot of t-shirts. These are my very favorites.

Twenty One Pilots. The brief mentioned that the band loved hidden messages, and I used Braille in the design of this one.

Steel City Ruby, a true collaborative effort with the team at Carney Co. One of the developers mentioned that the name of the conference sounded like an 80s hair metal band, and we created this. Our skeleton is named Scope Creep.

Our first year of ice hockey, the only stat we claimed first place for was penalty minutes.

Punk Rock Entrepreneur

I took a conference talk that I gave in Cleveland, Ohio and turned it into a book. The publisher liked the idea of having me do the cover design and interior illustrations, and although it was a huge undertaking, so did I. One project always leads to more, and I ended up designing and screenprinting a poster for my book launch party / punk show, as well as a t-shirt to sell. Because I’m always interested in process, I included some concept sketches for the cover here.

Figure Drawing

I love illustration. If I was stranded on a desert island (that somehow also had electricity, I guess?) and could only choose one program, it would be illustrator. In particular, I enjoy figure drawing. That phrase generally only refers to humans, but I’ve included some favorite animals as well.

I wanted to do a bit of a retro sci-fi vibe for these episode posters. It was a fun exercise in picking a moment that really summed up a particular episode.

The Frustrators have a song about a brown Mercury Comet, and I used that as the basis for this t-shirt graphic. Everything was hand-drawn then cleaned up digitally.

A friend organized a screening of UHF, and tapped a few artist friends to create posters for the event.

My friend Phil refused to wear a full cage for hockey, even though I warned him. I made him this commemorative graphic in the hopes that he would pay more attention to his cartoon self.

This was a practice project. I happened to have a Rolling Stone laying around with these guys on the cover, so I made digital portraits of Green Day to work on illustrating faces.

Artcrank asked me to create a poster based on bicycling that could be screenprinted, and I gave them Girl Gang.

Commissioned piece, a poster for The Mr. T Experience

I was asked to create a fun 404 page. Since we'd been having some trouble with raccoons in the building, I figured we could just go ahead and blame them for any technical issues.

Slothcore. Live slow, die whenever. (Live fast, die young seemed like too much pressure.)

Farm to Table Doodles

I like to work in traditional media as well as in digital. Sometimes a project calls for a screenprint, or a hand drawn element, or a giant Mona Lisa mural.